- Combines Wi-Fi and analytics for retailers to understand and influence shopping behavior
- Includes analytics, reports, competitor intelligence, and influence engine
Traditional retailers are at a disadvantage compared to online retailers. Online shoppers are tracked so the website owner knows what they are interested in, and can deliver targeted marketing. In traditional retail locations, they only know someone was there if they bought something, and they don’t know what else they looked at.
But with FortiPresence, retailers in physical stores can use a unique combination of statistical analytics and a sophisticated customer engagement engine, including social Wi-Fi, to influence buying decisions, increase purchase sizes, and attract new customers.
Presence and Positioning Analytics: real-time location trends, total visitors, time spent in store, comparison across stores, and heat maps with animated flows
Influence Engine: real-time targeted ad generation, visibility into customer product searches, digital sign integration, API for loyalty app, and third-party services
Customer Engagement Tools: social Wi-Fi, conversion and bounce rates, visitor contact info, and wayfinding and related services
Cloud-based Service: no hardware to purchase or manage means quick and easy deployment