Media and Entertainment Cybersecurity

Safeguarding Content and Sensitive Data Against Advanced Threats While Improving Efficiency

Since the hack of a well-known media and entertainment company several years ago—which resulted in lost data, major impacts on productivity and operations, and embarrassing leaks—content security has been front and center in the media and entertainment industry. Here, content is not just intellectual property, it is the lifeblood of many media and entertainment companies. Theft of content can have a major impact on the profits that a particular artist can generate and the reputation of the companies involved.

Media and entertainment companies also face the same cybersecurity challenges as other consumer-facing industries—protecting customer data, demonstrating compliance, improving operational efficiency, and avoiding downtime. They also may operate at temporary locations like entertainment venues or pop-up retail operations. In all these instances, cyberattacks on the media and entertainment industry can wreak havoc on the guest experience—and have serious impact on the bottom line.

Advanced Threats: Keeping CISOs on Their Toes

Advanced Threats: Keeping CISOs on Their Toes

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Insider Threat Report: Trends and Analysis

Insider Threat Report: Trends and Analysis

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Key Media and Entertainment Cybersecurity Challenges

content security

Content Security

For media and entertainment companies, content is key intellectual property. It can include finished products like music files, videos, and movies, but also material that is never intended to be public—scripts, contract negotiations, scenes that wind up on the cutting room floor, and proposed content that is never produced. After Sony was attacked by nation-state actors, protection of proprietary content is job one for the industry. Pirated content affects companies’ bottom line, and the release of confidential content can seriously impact their brand reputation—and that of the artists they are working with.

cost

Cost

Many media and entertainment offerings require a very large up-front investment before consumer sales bring profitability. As a result, minimizing costs across the company is an ongoing priority. Security investments must be prioritized according to the organization’s risk tolerance, but it is unwise to defer the investments necessary to protect content and customer data. Exacerbating the problem is the cybersecurity skills shortage, which can make it difficult to fill certain roles, and if it is possible, quite expensive.

web icon vertical visibility

Visibility

Many media and entertainment companies have embraced cutting-edge technology to enhance customer experience. As a result, the attack surface is growing and increasingly more difficult to protect. The adoption of services and applications in multiple clouds and the increased use of mobile and Internet-of-Things (IoT) devices for things like ticket scanning make the network more complex. The problem is aggravated as media and entertainment companies deploy more and more point security products to cover the gaps created by the expanding attack surface. The resulting security silos obfuscate visibility, increasing operational inefficiencies and ratcheting up risk.

Operational Efficiency

Operational Efficiency

Lack of integration across the different security elements, combined with architectural fragmentation, increases operational inefficiencies—for the cybersecurity team and for other departments. Without integration, many security workflows must be managed manually. These manual processes often interrupt daily business and potentially impact operations and profitability. Architectural silos also cause other problems: increased operational expenses because of overlapping functionalities in software licenses, the work required to maintain multiple licensing contracts, and troubleshooting difficulties when something goes wrong and vendors blame each other.

web icon vertical customer experience

Customer Experience

Digital innovation in the media and entertainment industry is focused heavily on the customer experience, with rapid consumer adoption of streaming services, online gaming, and even virtual reality. These services place heavy reliance on cloud-based services, IoT devices, and mobile networks, and interruptions in service can degrade a company’s brand reputation. Similarly, the inability to get tickets for an event in real time, or technical snafus at the event site, can ruin an experience that might have cost hundreds of dollars. If such an experience is multiplied across hundreds or thousands of customers, substantial losses of revenue are possible.

protect customer data

Protecting Customer Data

Regulations like the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA)—and standards like the Payment Card Industry Software Security Framework (PCI SSF)—are especially important for media and entertainment companies. Many of them are in possession of the personal information of millions of people via relatively small transactions. Organizations must be able to demonstrate compliance with multiple regulations and standards without redeploying staff from strategic initiatives to preparing audit reports.

For media and entertainment companies that host consumers for events, the onsite experience is paramount, and guest Wi-Fi must work seamlessly.

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Media and entertainment companies often have multiple locations, including retail stores, movie theaters, event venues, and theme parks, that need to be connected to headquarters and to cloud services.

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The corporate IT network at media and entertainment companies houses important data related to finance, HR, sales and marketing, and more, and must be protected.

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Protecting the organization’s core intellectual property is vital, and this means limiting access to those assets only to those who need it.

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The high visibility and perceived deep pockets of media and entertainment companies make them an especially attractive target for a number of newer and older threats, including ransomware. Organizations must have access to robust threat intelligence as the ability to detect unknown threats.

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Safeguarding customers’ personal and financial information—and demonstrating compliance with those goals—are top priorities in the media and entertainment space.

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Media and Entertainment Diagram customer-experience data-protection-compliance content-protection atp secure-branch-locations corporate-infrastructure
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Fortinet Differentiators for Media and Entertainment Industry Cybersecurity

integrated

Integrated Platform

Fortinet delivers a flexible platform for building an end-to-end, integrated security architecture for media and entertainment companies—from the data center to the endpoint to multiple clouds. An open application programming interface (API) and Fabric Connectors help integrate third-party tools to accommodate prior investments and niche protection.

web icon vertical high performance

High Performance and Low Latency

FortiGate next-generation firewalls (NGFWs) provide the industry’s best performance during secure sockets layer (SSL)/transport layer security (TLS) inspection and experience extremely low latency rates, helping ensure that vital, encrypted employee, customer, content, and corporate data is available without delay.

branch network

Branch Location Networking and Security

Fortinet offers a comprehensive software-defined wide-area network (SD-WAN) and secure networking for branch locations and temporary locations like event venues and filming sets. They eliminate the need for expensive multiprotocol label switching (MPLS) bandwidth, provide optimal security, and improve network performance.

insider threat prevention

Insider Threat Protection

Fortinet delivers a multilayered, integrated solution to guard against insider threats in the media and entertainment industry. Identity and access management technology helps verify users, and network access control (NAC) keeps track of devices. Intent-based segmentation helps ensure that users have access only to what they need. Deception technology lures attackers into identifying themselves, and user and entity behavior analytics (UEBA) identifies behavioral anomalies in those seeking access.

threat intelligence

Robust Threat Intelligence

FortiGuard Labs uses an artificial intelligence (AI)-powered self-evolving detection system (SEDS) that has refined its algorithms using machine learning (ML) for nearly eight years. The result is extremely accurate, real-time identification of zero-day threats. Combined with intelligence from a global network of sensors, customers have immediate access to comprehensive threat data.

industry leadership

Industry Leadership

Fortinet has won accolades from researchers and industry analysts, including recognition as a Leader in the Gartner Magic Quadrant for Network Firewalls and the best score in the NGFW Security Value Map from NSS Labs. Notably, Fortinet products have achieved nine “Recommended” ratings from NSS Labs.

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