How to increase revenue with WiFi & Retail Presence Analytics
According to eMarketer, online retail sales will grow from $225.5 billion in 2012 to $434.2 billion in 2017. How will your traditional bricks-and-mortar retail organization keep up? Until now, online retailers have had an unfair advantage, their platforms are designed to observe customer behavior and influence purchases (think of the Amazon's “Customers who bought this item also bought” feature).
Many WiFi Retail Presence Analytics platforms promise the world, but provide little more than a collection of reports and meaningless data. Fortinet Presence Analytics is different, delivering a platform that helps you better understand customer behavior, engage more closely with your customers and actually influence their purchasing decisions.
Join Koroush Safar, Senior Director of Product Management at Fortinet, as he demonstrates how your retail organization can leverage Fortinet’s Presence Analytics to increase your revenue.
In this webinar, Koroush will cover:
• How WiFi Presence Analytics works
• Social WiFi and its impact on customer engagement
• Customer privacy concerns and how to address them
• How you can leverage Presence Analytics to increase sales and revenue