Fortinet Trademark Guidelines
In order to protect the value of Fortinet's logos and marks, it is very important that they be used appropriately and only by Fortinet and Partners with a current and valid partnership agreement.
The following marks are owned exclusively by Fortinet and may be registered in the U.S. or other countries. Fortinet reserves the right in its sole discretion to add additional marks to or remove marks from this list at any time and the failure of a Fortinet trademark or logo to appear on this list shall not be construed as a waiver of any of Fortinet’s rights in such trademark or logo.
A. Please follow every Fortinet trademark with an appropriate noun consisting of the Fortinet product or service that is branded with the mark. Fortinet trademarks are adjectives and may not be used as nouns, or alone as a shorthand way of identifying a product or service. The Fortinet trademark should be used as an adjective describing a product or service of Fortinet, Inc.
The only exception to this Usage Requirement "A" is when the "Fortinet" name is used as our company name as opposed to an identifier of one of our products or services (see Usage Requirement "C" below).
B. No Possessives, Plurals, Verbs or Puns.
Fortinet works hard to build customer goodwill, and it uses its marks to harness that goodwill. Please use the marks as they are designed and intended. Since a trademark is not a noun, it must never be used in possessive or plural forms, and should never be used as a verb or a pun.
C. Company Name Use.
The "Fortinet" name is not only a trademark used to identify our products and services, it also serves as our company name. When using the "Fortinet" name as a reference to the company, "Fortinet" may be used as a noun and no TM symbol is needed. For example, the sentence "Fortinet announced a new line of products" would be an appropriate use.
D. Proper Trademark Attribution: Symbols and Legends.
Trademark ownership is attributed in two ways, with the use of a trademark symbol (such as ™ or ®) after the trademark, and with a trademark legend, usually found at the end of a document in legible text following the copyright notice. Whenever you use one of Fortinet’s trademarks, you must also include a proper trademark attribution statement somewhere on the same document or webpage, such as the following: “The Fortinet®, FortiWeb™ and FortiMail® trademarks are owned by Fortinet, Inc. and is used with permission.” Remember, mere inclusion of a trademark symbol and legend does not entitle you to use a Fortinet trademark.
E. No Alterations to the Trademarks.
You may not alter or revise any of the Fortinet trademarks or logos and you may not combine any of the Fortinet trademarks or logos with any other words, terms, logos, designs, characters, or marks, without Fortinet’s express written permission.