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Industry Trends

Understanding Consumer Behaviour from Wi-fi Insights

We have all embraced online searching and shopping. The days of driving around town to compare costs or referring to the most current newspaper advertisement for a bargain have long gone. Today’s consumer reaches out via the Internet on a variety of devices to check product reviews, find discount coupons, locate attractions, and read email sales notices from their favorite companies. Analysis of data allows a business to study consumer needs and intentions Technology enables business to track consumer behavior while connected to a Wi-fi...

By FortinetMarch 14, 2016