Industry Trends

Business Outcomes: Why Your Solutions Don’t Really Matter!

By Luanne Tierney | January 21, 2015

As sales and marketing teams continue to search for that secret sauce of engagement in the buying cycle, one thing remains clear, the need for building relationships that lead to closed deals. Whether you’re selling the newest greatest line of latte’s or Next Gen Firewalls in the enterprise, buyers want an experience that has nothing to do with speeds and feeds. Our marketing team got a few minutes with Gartner VP and Distinguished Analyst, Tiffani Bova at the Fortinet Sales Kick Off in Fort Lauderdale, Florida for some interesting perspective. 

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